How to do Digital PR
Let me tell you a story
Once upon a time in the early days of the Internet some clever people invented the search engine. Businesses immediately realised how important it now was to feature at the top of the search results.
An industry sprung up helping businesses optimise their websites. Search Engine Optimisation (SEO) experts used a range of techniques to achieve page one ranking.
Today, almost all the ways they used to implement are at best useless and at the worst can get your website entirely delisted from the search engine.
The one true and trusted method of building a presence online is creating unique, original and engaging content.
This is where I come in. Whatever your business, organisation, community group or campaign, I can help you build an audience and keep them engaged so you can reach your objectives.
So how does it work?
Research
If you try and reach everyone, you end up resonating with nobody. If you identify your customers by creating profiles based on age, gender, geographic location and other key characteristics you’re in a much stronger position.
Create your content
Every time you post something online that people interact with, your reputation increases. Every time you post something that people ignore your reputation suffers.
Video
Put simply, nothing is as effective at engaging your audience than video.
I love making videos. I love how effective they are and I love the process of making them.
Video is already the number one choice for social media advertising. I can make it easy and affordable for you.
Photos and pictures
Not everything merits having a video made about it. When you want to get a message across simply and quickly, but also effectively you need to support it with an image.
Research shows that Tweets with an image get more than 300% higher engagement than plain-text Tweets.
Articles
Google is known for rewarding websites that regularly update and add new content. This is one of the reasons that so many websites (including this one) contain a blog.
Email broadcasts
Emails are the best way of driving traffic to your site, keeping in touch with your audience and achieving your digital goals (increasing sales or driving support for a campaign for example).
Websites
It’s taken for granted these days that every business has a website. Setting up a website can be one of the biggest costs a startup business has.
But controversially I will tell you that spending huge sums of money on your website might not be in your best interest.
Social media
To be skilled at social media, you need to understand how to integrate your adverts in the least intrusive way possible with the content people went online to consume.
Pay-per-click advertising
If you need to reach a larger audience and you haven’t got the time to build an audience organically, then you can pay to promote yourself.
You can pay to advertise in Google, on Facebook and on Twitter.