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Warning – Amazon is lying to you!

These days we all know how to hunt down a bargain online. Before purchasing an item, you (as a discerning consumer) will probably trawl through a few brand websites to get a general idea of prices before ending up on Amazon or Ebay to see how cheap it can you actually get it. Unfortunately Big […]

5 Facebook marketing mistakes you need to stop making immediately

#1 Asking what my favourite thing is You want to get people talking on your page. Clicks and comments mean you can tell your boss you are having an impact. Therefore you do the social media equivalent of talking about your tax returns on a first date. You post something along the lines of: “So […]

Does your website need a security certificate?

What is a security certificate? A security certificate encrypts the information sent to and from a website. When you type a website address into your browser it sends a message out to the world wide web which says “I request information about…” The website then sends information back saying “here is the information you requested”. […]

So what’s next for the Apple Watch?

The Apple Watch is now a week old and beginning to show its age. Fans have moved on to decrying the presence of U2 in their iTunes and worrying about the demise of Phones4U and their iPhone 6 preorders. An ex-Apple designer has even come out and said the Apple Watch took design cues from […]

Intelligent marketing: segment your audience

Question to client: who do you want to advertise to? Client: everyone This is a scenario people who work in marketing often experience. The problem is that if you try and target everyone, you end up attracting nobody. It’s very difficult to be all things to all people. The solution is to segment your audience. […]

So will you be rushing out to buy an iWatch?

People have been talking about the fabled iWatch for years. Gossip about the smartwatch goes back to at least 2011. And if the latest rumours are to be believed, the device will finally be announced tomorrow. Top fashion execs are leaving New York fashion week and heading to San Francisco for Apple’s big event tomorrow where the […]

Apple TV downstairs and Google Chromecast in the bedroom. But what can you play on both?

So you want to watch internet TV, but your TV doesn’t have smart capabilities built in. The answer is to buy a wifi device that plugs into the back of your set. For as little as £30 you now have an internet-connected TV. But homes today often have multiple sets, in the living room, in […]